I love to WRITE
Below you can find some links to my latest books.
Writing has become another way for me to do what I love most — helping people get unstuck and step into the life they're capable of. Everything I've learned from decades of coaching, NLP training, and my own journey of change is in these books.
Below you'll find my latest releases. SHIFT HAPPENS opens the door to how the unconscious mind really works, and The Identity Shift goes deeper into the beliefs we've carried since childhood, and how to finally let them go.
I love working with my clients, I love learning, and I'm passionate about finding new ways to help people. If these books resonate with you, I'd love for you to dive in.
THE IDENTITY SHIFT
Becoming Who YOU Decide to Be
What if the limits you believe about yourself were never permanent?
What if the thoughts that hold you back are simply patterns your mind learned along the way?
And what if those patterns could be changed? In The Identity Shift, transformational coach and NLP trainer Chris Childs reveals the hidden mental patterns that quietly shape confidence, decisions, habits, and the direction of our lives. Most people move through life reacting to circumstances, believing their thoughts and behaviours are simply "the way they are." Yet neuroscience shows that our brain is constantly building and reinforcing patterns based on repetition. Over time those patterns become automatic, influencing how we see ourselves and what we believe is possible. When you understand how these patterns work, something powerful begins to happen. You realise that many of the limits you once accepted as fixed are actually changeable. Drawing on insights from neuroscience, Neuro-Linguistic Programming (NLP), and decades of transformational coaching, Chris explains how beliefs, language, emotions, and identity combine to shape the results we experience in life. More importantly, she shows how those patterns can be consciously reshaped. Through clear explanations, relatable examples, and practical insights, you will begin to see how your mind processes information, how beliefs are formed, and how repeated thinking creates the neural pathways that drive behaviour. Because the life we experience is rarely determined by our potential. It is determined by the identity we believe we are living from. When identity changes, choices begin to change. When choices change, results begin to change.
Throughout this book you will explore how the unconscious mind influences behaviour, how emotional patterns become linked to experiences, and how subtle shifts in thinking can open the door to greater confidence, clarity, and purposeful action. As you move through these pages you may begin to recognise patterns in your own thinking, beliefs you have carried for years, habits that run automatically, and ways of interpreting the world that once felt unquestionable. And then something shifts. You realise that you are not limited to the identity you inherited from the past. You can consciously become the person you choose to be. The Identity Shift is an invitation to understand your thinking, reconnect with your potential, and step into a more empowered version of yourself. Because transformation happens through awareness, new choices, and small shifts in how we see ourselves and the world around us. One insight. One decision. One shift at a time.
SHIFT HAPPENS
What NLP actually does, and why it changes everything (The Shift Series Book 1)
Most people spend their lives trying to change what they do. This series is about changing who they are.
The SHIFT HAPPENS series is a complete NLP education for anyone who has ever wondered why the goals, the diets, the resolutions, and the fresh starts produce results that hold — until they don't. Each book in the series tackles a different dimension of the same foundational truth: the unconscious mind runs approximately ninety percent of human behaviour, and until change happens at that level, surface-level effort will always be temporary.
SHIFT HAPPENS opens the series by explaining exactly how the unconscious mind works, why willpower is the wrong tool for permanent change, and what NLP, submodality change, and Time Line Therapy® actually do at the neurological level. Identity Shift goes deeper — into the beliefs installed in childhood that continue running adult behaviour decades later, and how to remove them permanently. Each subsequent book in the series builds on what came before, covering the mechanics of thought, values alignment, and the downstream life that becomes possible when goals and identity are finally moving in the same direction.
The author, Master NLP Practitioner and Trainer Chris Childs, is not writing theory. She used every tool in this series on herself — and lost forty kilograms in twelve months as a direct result, after decades of struggle using every other approach. Her authority is earned, her methodology is specific, and her proof is her own life.
SHIFT HAPPENS and Identity Shift are both available now. Mind Shift and Life Shift — Phase 4 are coming soon.
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